Gastronome, journalist, publisher, television host, philosopher and Italian anarchist. A point of reference for gastronomic culture and more, a central figure in the valorization of the Italian wine heritage. His friendship with Gianni Brera and Mario Soldati, and his collaboration with Luigi Carnacina, were fundamental. He wrote for Il Giorno, Panorama, L’Espresso, Corriere della sera, La gazzetta dello sport. From 1975 to 1979 Veronelli directed Vini&Liquori, in 1986 he published the Catalogo Veronelli dei vini d’Italia. He stood out for his metaphorical and provocative style, and for educating generations to good eating and drinking, on the basis of respect, knowledge and pleasure.